For owner-led businesses that take enquiries
Leave a mobile. See if Emma beats your fastest closer to the call.
She is an AI sales agent. Talk to her the way you would talk to an enquiry that just came in, then decide. Hang up if she sounds like a toy.
Your marketing works. Your response does not.
Nine out of ten of your leads will never buy.
We find the one that will.
Emma. An omni-channel AI sales agent, and the front door to your business. Created and run by Skilled Coaching, built for how you sell. She answers fast, qualifies against your real criteria, and books only the leads worth your time.
See if Emma fits your business →The industries Emma is working with
Your marketing works. Your response does not.
Respond slowly and the lead is gone. A buyer contacts several businesses inside ten minutes. The first one back usually gets the work.
more likely to qualify a lead called within five minutes rather than thirty
Lead Response Management study, 2007, analysed by Dr James Oldroyd
average first response to a web lead across 2,241 companies audited. 23% never responded at all
Harvard Business Review, 2011
more likely to reach the decision maker when contact is made inside the hour rather than an hour later
Harvard Business Review, 2011
The calls you never have to make again
Nobody who has carried a sales number dreads the closing call. They dread the callback: the same qualifying questions, asked over and over, that mostly go nowhere.
That is not a discipline problem. Dudley and Goodson spent four decades studying it and gave it a name: sales call reluctance. Forty per cent of experienced salespeople admit to episodes bad enough to make them consider leaving the profession.
Emma takes that entire task. She qualifies against your criteria and books only the ones worth your time. She does not run your closing calls. We do not let her, deliberately. That conversation is yours.
A sales agent, not an appointment setter
She works every enquiry you already pay for, on every channel, without a roster, a ramp period or a resignation.
The enquiry that lands at nine on a Saturday gets a real conversation, not a voicemail on Monday.
Screening out matters as much as booking. Your day stops being spent on people who were never going to buy.
Every lead is met on the channel where they raised their hand, not just the phone.
The lead who will not pick up the phone still gets worked where they do respond.
Fewer empty slots, and a pipeline that reflects reality.
She briefs you, then gets out of the way. Momentum survives the handoff.
She never claims to be human. She says what she is, and the calls do not drop.
We handle the build, you enjoy the results.
Our team builds Emma around your business, so you don't have to.
We look at your enquiry volume and your numbers, and tell you honestly if she fits.
Ten days from signed to built, designed around your process, tone and criteria.
Fifteen to twenty full passes against real scenarios before she touches a live enquiry.
Emma starts answering enquiries the moment testing clears.
Tuned continuously on real conversations, by our team, not left to run untouched.
Ten days from signed to built. Fully tested before she takes a single live call.
Do you qualify?
Four gates. All four have to pass, and we will tell you on the call if they do not.
Enquiries, times booking rate, times close rate, times average sale value. We do that arithmetic with you, on your numbers. If it does not clear, we say so.
If the sale completes in a shopping cart, Emma is not the fit.
What happens to an enquiry that lands at seven on a Friday night? If it is handled inside five minutes, there is nothing here to fix.
A business already at capacity does not have a response problem. More enquiries would make it worse.
We will turn you away for: no lead flow, no need for appointment booking, pure ecommerce, already at capacity, or sole operators. We say so plainly.
What we do not promise
In real calls, most people did not identify her as AI. When they asked, she told them, and the calls did not drop.
Conservative floors, not cherry-picked figures. Results depend on offer, lead quality, market and sales process. Figures are directional, not a forecast.
Questions worth answering before you talk to us
Can Emma have multiple phone numbers, like an Australian number and a US number?
Yes. Emma uses a local number for the country she is calling, an AU number for Australian leads, a US number for US leads, and so on.
This matters. People are far more likely to answer a local number than a foreign one, so local numbering lifts pickup rates across every market you sell into.
Can Emma send SMS directly, or do we still need our existing SMS tool?
Yes. Emma sends and receives SMS from the same local numbers she calls from. For the follow-up work she handles, reminders, confirmations and nurturing, you generally will not need a separate SMS tool running alongside her.
Can Emma send emails on behalf of the business?
No. She does not write emails and she does not trigger your CRM sequences directly.
What she does is book the appointment. Your CRM sees that booking and sends whatever your team has already built around it, so the right emails still go out. They are just not coming from Emma.
Does Emma handle Instagram and Facebook DMs? Can we turn off ManyChat?
Yes. Emma integrates directly with Meta, so she picks up and responds to Instagram and Facebook DMs natively, including messages that come from Meta ads.
Because she handles that conversation directly, she can replace a tool like ManyChat for DM handling. If you use it elsewhere too, the two can coexist, but for DMs Emma covers it.
Hear a real call.
Emma will ring you and hold a genuine conversation. Judge her on how she sounds, not on this page. Then see if you qualify.
See if Emma fits your business